One of the main aspects to position your site or product correctly in the market is to define your target audience. Reaching the ideal customer from scratch can minimize unnecessary effort. To help you in this endeavor, we’ll tag everything you need to know to set your own audience.
What’s Target Audience?
First of all, the target audience is made up of people who really have an interest in your company’s area of expertise. That means these people can become customers or promoters.
The first step to understanding your end consumer is to define your place in the market. By knowing the niche of your business, you will know what services your target audience seeks. You can also first define your target to then define your niche in the marketplace.
What’s the difference between Target Audience and Buyer Persona?
Within the target audience, it’s possible to find the ideal client, which can have one or more profiles. In other words, the persona is the stoning of your target audience. This one is directly related to conversion. So it’s important to understand and define your own buyer persona.
How to define my own buyer persona?
- Marital Status
- Income Education
- Cultural Background
By knowing about your buyer persona, you will be able to answer some important questions. Such questions permeate between the choice of your consumer for your company and purchase decision:
- What does “problems” your persona seek to solve?
- How can these problems be solved?
- What are the expectations of this persona?
- What do they want?
- Where does this person usually invest?
- Usually buy online or offline?
- How do they make the purchase decision?
In conclusion, it’s very important to define your target audience and then your buyer person. In this way, you will be able to plan good actions that accurately reach your ideal audience. Minimizing efforts can mean winning!