In the new generation of search engines, the positioning depends on the relevance of the site. It means before Google or another actual search engine, the organization of the links was made in alphabetical order, just like in web directory. So at this new generation, the community found the best way to be on the first page of the search engines. They called it Search Engines Optimization and here we go in our SEO Tutorial:

What is SEO?

SEO is a set of techniques whose objective is to make the site better understood by search engines. Cause being understood by search engines can mean success or failure of your website. Most of all, the search engines are the main source of information currently.

Is there a methodology for optimizing results?

While the set of techniques we use continue to give us results, we can say that there is a methodology.

SEO Tutorial

So this is the best SEO cycle:

  • Strategic planning
  • Content generation
  • Optimization On Page
  • Monitoring
  • Analysis
Strategic planning

The purpose here is to define short-term actions. Will the focus be on the customer in buying decision or on the customer who is forming an opinion?

Content generation

Nothing better than being the site with the answer to solve the search of your consumer in the search engines. For this, you will need to have especially relevant content. This relevance will be analyzed by the algorithms of the search engines. The most well-known are PageRank, from Google.

Optimization On Page

First of all, many think that SEO is the only optimization on the page. But this is just a part of all set of techniques. In page optimization you must know about:

  • Meta Tags
  • Meta Description
  • Differentiated content
  • Robots
  • Sitemap
  • White Hat
  • Link Building
  • Backlinks
  • Keyword

Probably that monitoring is one of the most important parts for evaluating results. Seems like you should follow the results of your SEO actions. So that you can analyze the best techniques.


As a result, your monitoring and analysis of results can tell you which techniques were best applied.  Just as we said in the Google Adwords post, the ideal is to make different options to attract the same target audience. So you can better understand which techniques are right for you.